Incense is the quickest way to change how a room feels — and we've been shipping it since 1999. This category covers hand-rolled Indian masala sticks, dhoop cones, Californian white sage bundles, and everything in between. Whether you're looking to buy Nag Champa by the box, order natural herbal sticks, or shop slow-burning thick sticks for the garden, we carry around 20 options across sticks, cones, dhoop, and smudge bundles.
Incense is the quickest way to change how a room feels — and we've been shipping it since 1999. This category covers hand-rolled Indian masala sticks, dhoop cones, Californian white sage bundles, and everything in between. Whether you're looking to buy Nag Champa by the box, order natural herbal sticks, or shop slow-burning thick sticks for the garden, we carry around 20 options across sticks, cones, dhoop, and smudge bundles.
Incense is aromatic plant material — resins, woods, flowers, herbs — bound into a form that smoulders slowly and releases fragrant smoke. The format you pick matters as much as the scent. A masala stick burns differently than a cone, a cone burns differently than a dhoop, and a sage bundle does something else entirely. Here's how to tell them apart before you buy.
| Format | Burn time | Throw | Good for |
|---|---|---|---|
| Masala sticks (standard) | 30–60 min | Moderate, steady | Daily use, meditation, first-time buyers |
| Dhoop cones | 15–25 min | Dense, concentrated | Small rooms, short sessions, pure fragrance |
| Herbal cones | 10–20 min | Steady plume | Quick freshening, bathrooms, entryways |
| Thick herbal sticks | Up to 10 hours | Wide, slow | Gardens, large rooms, all-day burn |
| Small herbal sticks (10cm) | 15–20 min | Compact, clean | Short sits, small spaces |
| White sage bundles | 4+ min per light | Thick, resinous | Space clearing, ceremony |
The big split is masala versus herbal versus resin. Masala sticks like Sai Baba Nag Champa, Goloka Nag Champa, and Super Hit are hand-rolled in India on a bamboo core, using champa flower, halmaddi resin, sandalwood and oils. Dhoop cones skip the bamboo entirely — it's pure paste, which is why the fragrance hits harder and cleaner. Herbal sticks and cones (Palo Santo, Sage, Lavender, Lemon Grass, Patchouli) use plant material without synthetic perfume, so the scent is drier and greener.
New to all this? Start with Nag Champa. It's the most recognisable incense on earth for a reason — warm, sweet, slightly musky, and almost universally liked. Grab a box of Sai Baba or Goloka, light one, and see how you feel about it. From there you can branch into the fruitier Juicy Jay's range (Strawberry Fields, Apple Brown Betty, Black Magic) or go the other direction into natural-only territory with Dragon's Blood or Angel Dust.
Pick the format first, scent second. If you want something reliable for daily use, buy hand-rolled masala sticks — Sai Baba Nag Champa is the safe bet, Goloka is slightly earthier, Super Hit is sweeter and spicier. If you want fragrance that punches above its size, order dhoop cones; no bamboo core means the smoke is denser and the room fills faster. If you've got a bigger space or want to burn something in the garden for an afternoon, the thick herbal sticks are the move — one stick, ten hours, done.
For ceremony or clearing a room, Californian white sage bundles are the traditional choice. For a daily scent that's more unusual than florals, Dragon's Blood and Angel Dust bring resin-heavy, warmer profiles. And if you like your incense on the sweeter, sweeter-shop side of things, Juicy Jay's is genuinely fun — Strawberry Fields and Apple Brown Betty in particular. When in doubt, start with a pack of Sai Baba Nag Champa. Nobody's ever regretted that purchase.
One honest note: cheap supermarket incense is often dipped in synthetic fragrance oil over a charcoal stick. The difference when you switch to hand-rolled masala or all-natural herbal sticks is immediate — cleaner burn, no chemical aftertaste, and scent that actually develops over the stick's life instead of going flat after five minutes.
Sticks are rolled around a thin bamboo core, which burns alongside the aromatic paste. Dhoop cones are pure paste with no core, so the fragrance is denser and the smoke cleaner. Cones burn faster (15–25 minutes) versus sticks (30–60 minutes).
Between 45 and 60 minutes per stick, depending on airflow and which brand you buy. Satya Sai Baba and Goloka both sit in that range. A single stick easily scents a medium living room for the full burn.
Sai Baba Nag Champa. It's the most sold incense in the world and for good reason — warm, sweet, sandalwood-forward, and hard to dislike. Once you know how you feel about that baseline, you can branch into Super Hit, Dragon's Blood, or the herbal range.
"Better" depends on what you want. Herbal sticks (Palo Santo, Sage, Lavender) are all-natural with no synthetic fragrance — cleaner burn, drier scent. Masala sticks like Nag Champa have a richer, sweeter profile thanks to halmaddi resin and oils. Different tools for different rooms.
Traditionally for space clearing and purification by Native American communities. The whole-leaf bundle produces thick resinous smoke that's heavier and more herbaceous than stick incense. Light the tip, let it smoulder, walk it around the room. Not a daily-use scent.
Close, yes. Strawberry Fields, Black Magic, Apple Brown Betty, Lychee and Funkincense lean sweet and candy-shop rather than traditional. If you like the flavoured papers you'll like these; if you prefer earthy incense, stick with Nag Champa or the herbal range.
Last updated: April 2026
Medical disclaimer. This content is for informational purposes only and does not constitute medical advice. Consult a qualified healthcare provider before use of any substance.
