Mary Jane Berlin 2026: Why We're Going (And You Should Too)

Mary Jane Berlin 2026 is a four-day cannabis trade fair and festival that brings 500+ exhibitors and 75,000+ visitors together at Messe Berlin every June. It's back for its 10th birthday, and the Azarius team has already pencilled in the visit. Pretty much every brand worth knowing in the cannabis world is under one roof. We go every year for the same reason: to meet the people behind the gear we sell, sniff out what's new, and bring the best finds back to the shop in Amsterdam so customers can buy them. Here's what's on, why we keep going back, and everything you need to know if you fancy heading over yourself.

That's the official 2025 aftermovie — a taste of what last year's edition looked, sounded and felt like.

What Mary Jane Berlin 2026 actually is

Mary Jane Berlin is the world's largest cannabis event, and the 2026 edition marks its 10th anniversary. It runs Thursday 11 June through Sunday 14 June 2026 at Messe Berlin, North Entrance (Hammarskjoeldplatz, 14055 Berlin). Thursday 11 June is a B2B trade-visitor day only (11:00–18:00, no festival). From Friday 12 June onwards the whole thing opens up: Friday and Saturday run 11:00–20:00 with the festival going until 22:00, and Sunday is 11:00–18:00 with the festival wrapping at 18:00.

AZARIUS · What Mary Jane Berlin 2026 actually is

The event sits on three pillars and you get all three with a single ticket:

• Expo — 500+ exhibitors across vaporisers, cultivation gear, medical applications, cosmetics and lifestyle.
• Conference — keynotes and panels, plus an exclusive B2B lounge for entrepreneurs, investors and innovators.
• Festival — German rap and hip-hop on stage during the day, reggae acts mixed in, and a proper aftershow party at night.

Tickets start at EUR 20 in the Regular Phase and include access to all stands, the conference programme and the festival. Order a mobile ticket on your phone and it works fine — no printing needed. You can find the venue and surrounding transport on Google Maps before you go.

Why the Azarius team makes the Berlin visit every year

We go as trade visitors, not exhibitors — no Azarius stand, no booth, just the team walking the halls with notebooks and a list of brands to track down. After 25-plus years in the Amsterdam smartshop scene, you'd think we'd have seen it all. We haven't. Every June we walk out of Messe Berlin with a notebook full of names and three or four products we didn't know existed in March.

AZARIUS · Why the Azarius team makes the Berlin visit every year

Here's what we're actually hunting for in 2026:

1. Vaporiser launches — Storz & Bickel founder Juergen Bickel is among the keynote speakers, and a chunk of our vape wall comes from brands that debut new kit at this fair. Compared with smaller European expos, Berlin is where the big vape names actually show up in person.
2. Cultivation gear — tents, lights, nutrients and the small clever stuff (trellis clips, pH pens, drying racks) that quietly makes a grow easier.
3. Rolling and smoking accessories — Josh Kesselman of RAW is on the speaker list, and the accessory hall is where we find the next Clipper-tier staple to get on our shelves.
4. Genetics talk — Mario Guzman (Mr. Sherbinski) is in the speaker lineup; even if we don't sell seeds at the fair, the conversations shape what customers will be asking to buy in six months.
5. The brands we already stock — shaking hands with the people behind the products on our shelves matters. It's how we get the honest answer to "is the new version actually better, or just newer?"

Going yourself? Here's the practical bit

Plan your route to Messe Berlin's North Entrance via public transport, and book a ticket online before you go. Here's the visitor info worth knowing before you book the train.

AZARIUS · Going yourself? Here's the practical bit

Getting there. Messe Berlin's North Entrance is well-served by public transport. U2 stops at Theodor-Heuss-Platz or Kaiserdamm; S-Bahn lines S1, S41, S42, S45 and S46 stop at Messe Nord/ICC; buses run near Theodor-Heuss-Platz and the ICC. Free parking is available at car parks P1 and P2 by the North Entrance, but honestly — take the train. Deutsche Bahn offers a reduced fare with the Mary Jane event ticket. Plug "Messe Berlin Eingang Nord" into Google Maps and you're set.

Quick reference table:

House rules worth knowing. It's strictly 18+ (bring photo ID, no accompanied minors). The event is alcohol-free across the grounds. No smoking inside the halls — outdoor area only. Use of any substance under the BtMG framework is not permitted on site. Bags can't be larger than A4. You can bring up to two PET or Tetra bottles of 1.0L max — no glass. The venue is barrier-free and ground-level, and a companion enters free with a B/Bl/Gl/aG/H disability-pass symbol.

Care Culture. Free water refill stations are scattered across the grounds (bring your own bottle — they mean it about no glass). There's an Awareness Team for anyone who's feeling off, plus a chill lounge if you need to sit down for half an hour. There's also an event app worth installing before you arrive — the floor plan alone is worth it once you see the scale of the place.

From Our Counter: if it's your first time, our advice is land in Berlin on Thursday evening, do the expo on Friday when the floor's busy but not chaotic, and save Saturday for the festival side. Doing all three days back-to-back is doable but you will feel it on Sunday — pace yourself, drink water, eat actual meals. Honest limitation: even after five years of going, we still miss half the small exhibitors. The place is just too big to do thoroughly in one weekend.

Last updated: April 2026